The Design Psychologist | Psychology for UX, Product, Service, Instructional, Interior, and Game Designers
Welcome to The Design Psychologist, a podcast where we explore the intersection of psychology and design. The show is hosted by Thomas Watkins, a design psychologist who has spent years applying behavioral science principles to the creation of digital products.
We sit down with a variety of experts who apply psychology in different ways to the design of the world around us. Thomas uses his expertise to guide conversations that provide practical advice while illuminating the theory behind why designs succeed.
Tune in if you are a design practitioner who seeks to understand your work on a deeper level and craft experiences that are intuitive, effective, and delightful.
The Design Psychologist | Psychology for UX, Product, Service, Instructional, Interior, and Game Designers
From Vibes to Variables: How We’re Measuring the Unmeasurable in UX (with Bill Albert)
Why is it so hard to know whether people want to use what we design—not just whether they can?
Design research can (and should) go far beyond basic task success. Our guest Bill Albert joins us to show how to expand our measurement toolbox.
By learning to measure desirability, emotion, and true engagement, we unlock clearer insights, align teams faster, and invest only in ideas that will actually resonate.
WHAT WE COVER IN THIS EPISODE
- Usability vs. desirability — why the distinction matters
- Quantifying emotion in UX: from frustration to delight
- Defining “engagement” (and the right ways to track it)
- Physiological tools in practice: galvanic skin response & eye-tracking
- Experience economy metrics — what today’s products must capture