The Design Psychologist | Psychology for UX, Product, Service, Instructional, Interior, and Game Designers
Welcome to The Design Psychologist, a podcast where we explore the intersection of psychology and design. The show is hosted by Thomas Watkins, a design psychologist who has spent years applying behavioral science principles to the creation of digital products.
We sit down with a variety of experts who apply psychology in different ways to the design of the world around us. Thomas uses his expertise to guide conversations that provide practical advice while illuminating the theory behind why designs succeed.
Tune in if you are a design practitioner who seeks to understand your work on a deeper level and craft experiences that are intuitive, effective, and delightful.
The Design Psychologist | Psychology for UX, Product, Service, Instructional, Interior, and Game Designers
Color Psychology in Design: What the Science Really Says
What does the color of your brand really say about your business? Is there truth behind the popular color psychology charts? In this episode, we cut through the noise and explore the actual science behind color psychology—what it tells us, what it doesn't, and what that means for your branding decisions.
We’ll explore:
- Why some color associations (like “blue = trust”) persist—and whether they hold up under scrutiny
- The surprising cultural roots behind color meanings (hint: pink wasn’t always for girls)
- The science of how color affects our emotions—and where it doesn’t
- What neuroscience reveals about how we really make buying decisions
- Why brand success is about more than just picking the “right” color
You’ll leave this episode with a clear, evidence-based understanding of how to think about color in your brand.
By the end, you’ll know how to move beyond generic color charts and toward smarter, science-backed design choices.
Find The Design Psychologist on your favorite podcasting platforms (or share this link with a friend): https://designpsychologist.buzzsprout.com/2395044/follow